Meet Yann - the founder of estime & sens

I have always been passionate about fragrances. At school, when time came to decide what to do next, I was dreaming of becoming a “nose” and contemplated working for a perfume house. Even though I had taken my major in sciences, chemistry wasn’t definitely my strong point. Guided by the wish to take care of others, I quickly found my way into esthetics.

At the end of my studies, I continued and entered ” Ecole des Créateurs parfumeurs”(ISIPCA) founded by Jean-Jacques Guerlain, in Versailles (France). I worked then for 4 years for this prestigious and renowned fragrance compagny as host-beauty trainer. I was then appointed manager of a large perfumery chain in Nantes and then became Commercial Director for about 50 stores.

A story of Desire

A dozen years later, the question of what I really wanted in life came to me. The answer didn’t surprise me, it was exactly the same as twenty years earlier: taking care of others. I had acquired a lot of experience in cosmetics and perfumery, and it was time to start a new venture. I needed to find meaning and to give life to my values.

In May 2009, with my wife, Nathalie, we created our own brand of organic skincare products, Estime & Sens. At that time, the demand for organic products was there, but the products were not yet finished. There was real room for improvement in the texture of the creams, their fragrance and their effectiveness. We then identified a French laboratory that was a forerunner in the field in order to offer high-end organic skincare products at the right price. I kept for myslef the ultimate pleasure of selecting all the scents, exclusively of natural origin, of all my products.


Our first sales took place in our lounge with our friends! But very quickly, rather than selling direct to consumers, we made the choice to sell through the beauty institutes.

As a beautician, I know how essential personalised advice is. What is the best treatment worth without listening to the customer, making a skin diagnosis, and without the expertise of a professional?

Today, more than 1 000 beauty institutes & spas in France and worldwide trust us. Estime & Sens also employs fifteen people, almost all of whom are from the beauty industry.
We invite you to continue this beautiful adventure with us…

We are convinced that making a person beautiful is first and foremost about strengthening her/his self-esteem. With our own way, we want to help men and women take care of themselves.

That’s why we have created high-quality products that are healthy, effective and pleasant to use, and that invite you on a unique sensory journey.

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